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Hollywood Hotel (radio program)
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Hollywood Hotel (radio program) : ウィキペディア英語版
Hollywood Hotel (radio program)

''Hollywood Hotel'' was an American radio program broadcast in the 1930s. It featured Hollywood stars in dramatized versions of then-current movies and "helped to make Hollywood an origination point for major radio programs."〔Buxton, Frank and Owen, Bill (1972). ''The Big Broadcast: 1920-1950''. The Viking Press. SBN 670-16240-x. P. 113.〕 Radio historian John Dunning called the program, sponsored by Campbell Soup Company, "the most glamorous show of its time."〔Dunning, John. (1998). ''On the Air: The Encyclopedia of Old-Time Radio''. Oxford University Press. ISBN 978-0-19-507678-3. Pp. 323-324.〕
The instigator of the program was gossip columnist Louella Parsons, whose column was distributed by the Hearst Syndicate. Dunning wrote that she "promoted the concept and became the driving force behind the success of ''Hollywood Hotel''."〔Dunning, John. (1976). ''Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925-1976''. Prentice-Hall, Inc. ISBN 0-13-932616-2. P.282-283.〕
At the time ''Hollywood Hotel'' was launched, Parsons had no peers in Hollywood. In 1937, columnist Jimmy Fidler wrote, "Louella Parsons has broadened her domination of filmland to include radio, and woe be to those who dare to flout her authority."
''Hollywood Hotels popularity even spread beyond the United States. On January 28, 1938, all stations of the Canadian Broadcasting Corporation began carrying it. It was also broadcast in Australia. A June 11, 1938, ad in a Sydney newspaper said, "In America, 'Hollywood Hotel' entertains millions of listeners, and now, from 2UE, it is winning a big audience who appreciate smart, snappy entertainment. Hear it every Thursday night at 8:15."
==Format==
Dunning described the hour-long program as being "built around the illusion of a glamorous hotel." Although it was broadcast from a studio, an episode would begin with "a lot of talk and film babble as the stars supposedly made their way in and out of the theater." Next came a musical segment featuring an orchestral number, a solo by a member of the cast and a performance by a guest singer. Then Parsons interviewed a celebrity. A station break ensued, followed by a 20-minute sketch based on a new movie and featuring several of the movie's stars.〔
That abridged version of a movie apparently whetted listeners' appetites for the real thing. One writer reported, "Lolly () could sometimes double a picture's earnings by admitting it to the program."
In a sense, ''Hollywood Hotel'' may have marked a transition in the relationship between the movie industry and radio. Edward D. Berkowitz wrote that, although the movie industry considered radio a threat in the latter's early years, "In time, however, Hollywood came to accept the permanent presence of radio and to use the new medium to its advantage." He went on to cite the role Parsons' program played:
The conceit behind the program was that it was taking place in a glamorus Hollywood hotel -- not a utilitarian radio studio, as it actually was. Stars dropped in for drinks or dinner and caught up with Louella Parsons, who interviewed them on their latest doings. Dick Powell sang a song, replicating the variety format popular on radio, and then the stars re-created scenes from their latest pictures. It was radio in the service of Hollywood in the service of radio, and everyone made out.〔Berkowitz, Edward D. (2010). ''Mass Appeal: The Formative Age of the Movies, Radio and TV''. Cambridge University Press. ISBN 978-0-521-88908-7. Pp. 40-41〕


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